Hello World
We’re launching a simple API to solve a problem that’s so common, most of us stopped seeing it: fetching a company’s brand assets.
This isn’t about vanity. It’s about the friction that kills onboarding flows, the generic emails that get ignored, and the thousands of developer hours wasted on a task that should be a single API call. Every time you ask a new customer to “please upload your logo,” you’re putting a pebble in their shoe - a small annoyance that slows them down and kills the momentum you just worked so hard to build.
For years, we’ve been building B2B software and repeatedly hitting this wall. So we built getbrand.io to fetch any company’s logo, colors, and assets from a simple domain name. Here’s why we think it matters.
The ‘Please Upload Your Logo’ Graveyard
The “please upload your logo” step is where good onboarding goes to die. A new user signs up, excited to use your product. Then, instead of experiencing the magic, they’re given homework. They have to open a new tab, navigate their company’s internal drive, find the right logo file (is it the SVG? The transparent PNG?), and upload it.
Best case, it works and they’ve lost 90 seconds of focus. Worst case, they can’t find it, get distracted by a Slack message, and never complete the setup. Industry data suggests that a smooth, branded onboarding can triple conversion. Yet we willingly introduce this massive point of friction right at the start. It’s a small detail that causes massive drop-off.
The highest-friction part of your B2B onboarding is often asking for something you should already know.
An API That Just Works
Our solution is a single API endpoint that returns clean, structured brand data. You give it a domain, and it gives you back everything you need to create a personalized experience instantly.
This isn’t just about showing a logo. It’s about pulling their exact brand colors to theme a dashboard. It’s about using their typography in a report. It’s about making your software feel like it was built specifically for them, from the very first screen.
We’ve also included ready-to-use theme presets (light, dark, accent) and native SDKs for Node.js, Python, and Go to get you from API key to branded experience in minutes.
Automating brand retrieval isn’t a feature; it’s infrastructure.
The Non-Obvious Insight
We thought we were solving a developer convenience problem. It turns out we were solving a user trust problem. When a new user signs up for a SaaS tool and is immediately greeted with their own company’s logo and color scheme, something clicks. It feels less like they’re using a generic, third-party application and more like they’re using an integrated part of their own company’s toolkit.
This perceived competence builds instant trust. Take invoicing. An invoice that arrives with your client’s logo and branding feels more official and less like a random payment request. It’s a small signal that you pay attention to the details. It’s no surprise that professionally branded invoices get paid, on average, 32% faster. The same principle applies to sales outreach, analytics reports, and marketplace listings.
Personalization isn’t just using a {first_name} token; it’s reflecting a customer’s identity back to them.
Making It Work In Practice
The temptation is to overhaul everything at once. Don’t. The biggest gains come from fixing the first five minutes of the user journey or the most frequent touchpoint.
The most common pitfall is over-engineering this. This is a utility. Its purpose is to remove work, not create it. Start with one small, high-impact change and measure the result.
Results and Reflection
We’re just getting started, but the use cases from our initial testers and market data are already clear. This is about moving from generic interactions to personally resonant ones, and the impact is measurable.
| Metric | Before (Generic) | After (Auto-Branded) | Why It Matters |
|---|---|---|---|
| SaaS Activation | ~37.5% Avg. | 3x Higher Conversion | More users experience value |
| Cold Email CTR | Baseline | +22% | More conversations started |
| Invoice Payment Time | 30-60 Days | 32% Quicker | Improved cash flow |
| User Trust | Unquantified | Instantly Higher | Feels like a bespoke solution |
Our focus from day one is reliability and data quality. An API like this is only useful if it’s fast and the data is correct. We’re also building out integrations for Zapier, Make, and n8n, because this kind of enrichment should be available everywhere your customer data flows.
The Bottom Line
Manually managing company brand assets is a death-by-a-thousand-cuts problem that we’ve all just accepted as the cost of doing business. getbrand.io turns that distributed, manual chore into a simple, reliable utility.
This isn’t just for SaaS dashboards. It’s for sales tools that need to personalize outreach, for marketplaces that need to look professional, and for the next generation of AI agents that need to reference real, verified brand information instead of hallucinating it.
We’re opening up our waitlist for early access. Join the 100+ makers who are getting early access and 1,000 free requests to try it out.
Thanks for reading. May your logos be vector and your colors be hex-act.